LOEWE x ON x PAULA IBIZA x GATEZERO

Loewe launched two exclusive collaborations, one with ON and another with Paula’s Ibiza, available in-store, at the Zurich Airport Gate Zero store, and online through Highsnobiety’s e-commerce platform. The Loewe x ON collection merges high-performance sportswear with luxury craftsmanship, while the Paula’s Ibiza collaboration captures the vibrant, carefree spirit of the Balearic Islands. By making these drops accessible across multiple touchpoints, Loewe ensures a seamless shopping experience for global audiences, blending innovation, style, and cultural influence in a way that resonates with both fashion and lifestyle enthusiasts.

ROLE & RESPONSIBILITIES

Media plan coordination and optimisation
 
PR coordination and amplification 
 
Offline launch

E-commerce launch 

Influencer management and seedings

In-store installation coordination with creative agency and production agency
 
In-store installation content creation

In-store installation client coordination and merchandise procurement

Photo and Video production 
Budgets oversight
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CHRISTIAN LOUBOUTIN x PFW

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GLENFIDDICH x GRAND COMPOSITION x NFT